Drop 001 · DEM DAKAR

DEM

The brand of movement.

Drop 001: DEM DAKAR. One people, one city, one future. A way to wear your city.

Woman wearing the white DEM DAKAR t-shirt and the red DAKAR cap Model wearing the white DEM DAKAR t-shirt and the green DAKAR cap Woman wearing the white DEM DAKAR t-shirt and the green DAKAR cap DEM DAKAR model — white t-shirt and green DAKAR cap Model wearing the blue DEM DAKAR t-shirt Woman wearing the white DEM DAKAR t-shirt at the airport Model wearing the white DEM DAKAR t-shirt Man wearing the green DEM DAKAR t-shirt Model seated wearing the blue DEM DAKAR t-shirt Man wearing the white DEM DAKAR t-shirt in the street in Dakar Woman wearing DEM DAKAR at the airport Man wearing the blue DEM DAKAR t-shirt
The manifesto

Dakar can't be explained.
It's worn.

DEM was born from a simple idea: turning the cities and regions of Senegal into strong, visible, wearable brands.

Our first drop starts with Dakar. A city that moves, that inspires, that tires you sometimes, but that you never forget.

DEM DAKAR is not just a t-shirt.
It's an identity. A movement.

Drop 001 available in limited quantity. Restock not guaranteed.

Available products

Drop 001 · DEM DAKAR

Six colours. One energy. Unisex t-shirt, straight cut, high-definition print. 15,000 FCFA.

Drop 02 · New

The DAKAR caps

Embroidered baseball cap, Dakar motifs on the side. One size, adjustable. 10,000 FCFA.

Série Dakar · wall edition

Art prints

The DEM DAKAR stamps in large format, printed as wall art. 68 × 85 cm · 45,000 FCFA.

Visual identity

The colours of Dakar

Every shade tells the city. Waves, sun, chevrons, woven motifs: the visual language of DEM.

Blue

the ocean, the beach, the horizon.

Yellow

the taxis, the sun, the energy.

Red

the strength, the earth, the intensity.

Green

life, the gardens, balance.

White

elegance, peace, dignity.

Waves Sun Chevrons Woven motif Green lines
Dakar — taxis, wrestling, sea, culture
The origin

A brand born from a video.

What if Dakar were a brand?

That idea reached thousands of people. They started asking: "Can we actually wear this?"

That's how DEM DAKAR was born. Not as a simple collection, but as the first chapter of a movement.

The community

Those who wear Dakar

It's not a t-shirt. It's a belonging. Those who understand Dakar wear it.

DEM DAKAR — airport, the movement
DEM DAKAR — departure
DEM DAKAR — streetwear
DEM DAKAR — cap
DEM DAKAR — premium travel
DEM DAKAR — the collection
DEM DAKAR — cap
DEM DAKAR — t-shirts
Wearing DEM DAKAR? Share your photo: #DEMDakar#WearTheMovement
What's next

After Dakar,
the movement continues.

DEM doesn't stop at Dakar. Each collection will tell a city, a region, an energy.

DEM Thiès
Coming soon
DEM Saint-Louis
Coming soon
DEM Casamance
Coming soon
DEM Africa
The movement
Payment & delivery

Paying is simple.

Wave, Orange Money or cash on delivery in Dakar. You choose, we deliver.

Delivery in Dakar within 24h–72h depending on availability. Pickup available. Order confirmed only after WhatsApp validation.

Wave

Pay with Wave

Send the amount to +221 78 010 93 99, then share the screenshot on WhatsApp.

Orange Money

Pay with OM

Send the amount to +221 77 824 53 25, then confirm on WhatsApp.

Cash

On delivery

You pay in cash when you receive your order, anywhere in Dakar.

Delivery in Dakar & worldwide · order confirmed on WhatsApp.

DEM — The brand of movement

It's not a t-shirt.
It's a belonging.

Shop Drop 001
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