The brand of movement.
Drop 001: DEM DAKAR. One people, one city, one future. A way to wear your city.
DEM was born from a simple idea: turning the cities and regions of Senegal into strong, visible, wearable brands.
Our first drop starts with Dakar. A city that moves, that inspires, that tires you sometimes, but that you never forget.
DEM DAKAR is not just a t-shirt.
It's an identity. A movement.
⚡ Drop 001 available in limited quantity. Restock not guaranteed.
Six colours. One energy. Unisex t-shirt, straight cut, high-definition print. 15,000 FCFA.
Embroidered baseball cap, Dakar motifs on the side. One size, adjustable. 10,000 FCFA.
The DEM DAKAR stamps in large format, printed as wall art. 68 × 85 cm · 45,000 FCFA.
Every shade tells the city. Waves, sun, chevrons, woven motifs: the visual language of DEM.
the ocean, the beach, the horizon.
the taxis, the sun, the energy.
the strength, the earth, the intensity.
life, the gardens, balance.
elegance, peace, dignity.

What if Dakar were a brand?
That idea reached thousands of people. They started asking: "Can we actually wear this?"
That's how DEM DAKAR was born. Not as a simple collection, but as the first chapter of a movement.
It's not a t-shirt. It's a belonging. Those who understand Dakar wear it.








DEM doesn't stop at Dakar. Each collection will tell a city, a region, an energy.
Wave, Orange Money or cash on delivery in Dakar. You choose, we deliver.
Delivery in Dakar within 24h–72h depending on availability. Pickup available. Order confirmed only after WhatsApp validation.
Send the amount to +221 78 010 93 99, then share the screenshot on WhatsApp.
Send the amount to +221 77 824 53 25, then confirm on WhatsApp.
You pay in cash when you receive your order, anywhere in Dakar.
Delivery in Dakar & worldwide · order confirmed on WhatsApp.